About Main Street
Union City Main Street,Inc. is a combined partnership on all levels. It truly is a grassroots effort of downtown stakeholders, business and property owners, residents, not only of the Historic Union City area, but of the community as well. It is also made up of representatives of organizations who are working to preserve the economic health of the community such as Union City. Union City Main Street, Inc. is a 501(c)3 organization that started in 1994 with a few concerned citizens. Union City Main Street has a board of directors consisting of thirteen members plus additional committees organized in the traditional four-point approach. However, the true back-bone of Main Street is a large group of volunteers. Our organization is part of the TN Main Street program. We are also a member of the National Main Street Center.
The Four Point Approach
Design: Enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging new construction, developing sensitive design management systems, and long-term planning. Design means getting Main Street into top physical shape and creating a safe, preserving a place’s historic character, inviting environment for shoppers, workers, and visitors. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Main Street aims at enhancing the district’s physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.
Organization: Building consensus and cooperation amount the many groups and individuals who have a role in the revitalization process. Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. Main Street Union city is focused on everyone working toward a common goal. With collaboration, your Main Street programs provide effective, ongoing management and advocacy for your downtown or neighborhood business district.
Promotion: Marketing the traditional commercial district’s assets to customers, potential investors, new businesses, local citizens and visitors. Promotion takes many forms, but the goal is to create a positive image that will renew community pride and tell the Main Street story to the surrounding region. Promotions communicate the unique characteristics of businesses, cultural traditions of the area, architecture, and history and activities of shoppers, investors, potential business and property owners, and visitors.
Economic Restructuring: Strengthening the district’s existing economic base while finding ways to expand it to meet new opportunities and challenges from outlying development.